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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
So you've grooved to the tunes of Airtel's latest ad featuring college students. Here's what went behind the scenes and how the commercial was made!
Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.
Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as Group CFO of Denstu India.
With a new campaign that talks about togetherness, Uber challenges Ola's homegrown narrative.
Airtel's 4G service runs on 2,300 MHz long-term evolution (LTE) spectrum in all nine circles, which is difficult to access while indoors.
Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto
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